Lexus
Introduced in 1989 as Toyota's luxury line of vehicles, Lexus was originally intended to provide an Asian-made alternative to illustrious German marques like Mercedes-Benz and BMW. While early models may have missed the mark in terms of both styling and performance, today Lexus has formed a distinct identity of its own, separate from that of both its parent company and its European peers. Delving into everything from F1-inspired designs with the LFA, to sporty hatchbacks with the CT200h, Lexus has consistently shown a willingness to take risks — and more often than not, they have paid off. However, perhaps Lexus' biggest contribution to the luxury field has been in its commitment to hybrid design — embracing battery power while others have shied away, the Japanese brand has shown that performance doesn't necessarily need to be sacrificed for fuel efficiency.
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